Serra starts its festivities next weekend with the proclamation of the queen. The festivities are in honour of Sant Josep (Saint Joseph) and la Mare de Déu dels Àngels (the Virgin of the Angels) and are held on the 1st and 2nd of August. These days are filled with activities for children, fireworks, dinners outdoors and music soirees. There is also a colourful procession to bring flowers to the Virgin. There are two concerts organized by the two local music bands, too.
In the middle of August, the festivities are in honour of Sant Roc. The Baixà de Sant Roc is a local festivity which has been declared of touristic interest by the Valencian Regional Government. It is Serra’s most popular festivity and it takes place at midnight between the 15th and the 16th of August. The Baixà consists in carrying two statues of Sant Roc from the Chapel to the house of the clavaris majors (the people in charge of managing the Saint’s confrerie and the festivities dedicated to him). The walk is also accompanied by fireworks and sparklers. It is one unique and incomparable event in the beautiful setting provided by the Chapel and the Calvary of Serra. All while hearing the music of the local band, playing the tabal (drums) and the dolçaina (a Valencian oboe). Besides the Baixà, the festivity also includes different pyrotechnical shows, such as a mascletà, a coetà and a correfocs, all of them different in display but equal in intensity.
To finish the festivities, the local tauromachic association, with fourty years of history, organises this running of the bulls at the end of August. Before the days of the bull running, there is a very popular costume festival as well.